Hey I am back again. Another day another brief…that’s how it goes right?
Anyway, here is the latest college project.
This time it is from tag team: Clara Traynor (me) and Lisa O Hanlon.
BRIEF: Inspire a wave of boundless change in peoples homes by promoting the new Ikea catalogue.
‘Hey I’m Clara T.
I am currently studying a Masters in Advertising.
Below is a brief we were given to promote the BMW 5 Series.’
The Brief
To show that BMW have made ‘The Ultimate Driving Machine’
The Task
To create a ‘story’ around the BMW 5 series car in the most original way possible.
The Solution
My aim was to create something clear and simple. Obsession.
claratraynor.com 