So the time has come where we are in our last week of classes. Next adventure: Internships!
This was a short but sweet (and savoury) project as part my Art Direction module. Enjoy.
THE BRIEF:
Creatively bring to life Propercorn’s ethos of ‘Done Properly’
(no popcorn was harmed in the making on this advertisement)
BRIEF
To design a single cover for Irish musician Naoise Roo for her single ‘For You’.
The artwork is to be used for digital release and press.
Naoise Roo members consist of Naoise Roo, Karl Tobin, Paul O Connor, Eoin Murphy and Fionntán MacCába.
The single launch: 13th March 2015 in the Workmans Club Dublin
Supporting: Aoife Underwater, Segrasso and Slouch
The single is taken from her upcoming album Lilith, out on Little L Records.
Read a Review on The Last Mixtape
THE CONCEPT
The hardcopy of the singles were placed in envelopes with old stamps on them. From this and listening to the song I took my starting point of inspiration. I created the mood board and concept below:
I then took a series of photos of folded white paper.
From this, options were executed:
THE FINAL ARTWORK
Hey I am back again. Another day another brief…that’s how it goes right?
Anyway, here is the latest college project.
This time it is from tag team: Clara Traynor (me) and Lisa O Hanlon.
BRIEF: Inspire a wave of boundless change in peoples homes by promoting the new Ikea catalogue.
Poster Concept & Development
This was a recent poster created for Dublin based music collective, Medium Presents. The event was held in the Thomas House, with the venue reaching capacity on the night.
This was That Snaake’s first gig. Read Press of the Event and Music HERE
Medium Presents on Twitter: @mediumpresents
Hello there!
Me again…sharing more college projects.
This was a short brief for Aviva Insurance Company.
Let me know your thoughts.
The Brief
Create a ‘purely typographic’ poster campaign that raises awareness of Aviva’s commitment to the Street to School initiative.
‘Hey I’m Clara T.
I am currently studying a Masters in Advertising.
Below is a brief we were given to promote the BMW 5 Series.’
The Brief
To show that BMW have made ‘The Ultimate Driving Machine’
The Task
To create a ‘story’ around the BMW 5 series car in the most original way possible.
The Solution
My aim was to create something clear and simple. Obsession.
claratraynor.com 
