Advertising

Pitch Perfect or Life’s a Pitch?

Hello!

So the end is nigh. My masters studies in advertising is in it’s final leg. 28 of us are sweating it out at the moment in preparation for our final project:

‘THE PITCH’.

We’ve heard so much about this final project during the year from several sources. Some say that it’s probably one of the scariest situations you may face in your life. Is it up there with the nostalgic beads of nervous sweat induced by the Leaving Cert? Or maybe it’s more like your first kiss…a little all over the place, but something that all parties involved can learn something from. All will become clear on the 4th of June in Dublin Institute of Technology. If you would like to check out all the ugly mugs of my class please do so HERE

Clara T

IKEA Catalogue 2016

Hey I am back again. Another day another brief…that’s how it goes right?

Anyway, here is the latest college project.

This time it is from tag team: Clara Traynor (me) and Lisa O Hanlon.

BRIEF: Inspire a wave of boundless change in peoples homes by promoting the new Ikea catalogue.

AVIVA INSURANCE BRIEF

Hello there!

Me again…sharing more college projects.

This was a short brief for Aviva Insurance Company.

Let me know your thoughts.

The Brief

Create a ‘purely typographic’ poster campaign that raises awareness of Aviva’s commitment to the Street to School initiative.

BMW Brief

‘Hey I’m Clara T.

I am currently studying a Masters in Advertising.

Below is a brief we were given to promote the BMW 5 Series.’

The Brief

To show that BMW have made ‘The Ultimate Driving Machine’

The Task

To create a ‘story’ around the BMW 5 series car in the most original way possible.

The Solution

My aim was to create something clear and simple. Obsession.