The Project: Make up a brand and create a campaign based on that brands qualities.
Photography
Propercorn Brief
So the time has come where we are in our last week of classes. Next adventure: Internships!
This was a short but sweet (and savoury) project as part my Art Direction module. Enjoy.
THE BRIEF:
Creatively bring to life Propercorn’s ethos of ‘Done Properly’
(no popcorn was harmed in the making on this advertisement)
Naoise Roo – Single Launch
BRIEF
To design a single cover for Irish musician Naoise Roo for her single ‘For You’.
The artwork is to be used for digital release and press.
Naoise Roo members consist of Naoise Roo, Karl Tobin, Paul O Connor, Eoin Murphy and Fionntán MacCába.
The single launch: 13th March 2015 in the Workmans Club Dublin
Supporting: Aoife Underwater, Segrasso and Slouch
The single is taken from her upcoming album Lilith, out on Little L Records.
Read a Review on The Last Mixtape
THE CONCEPT
The hardcopy of the singles were placed in envelopes with old stamps on them. From this and listening to the song I took my starting point of inspiration. I created the mood board and concept below:
I then took a series of photos of folded white paper.
From this, options were executed:
THE FINAL ARTWORK
Client: Medium Presents
Poster Concept & Development
This was a recent poster created for Dublin based music collective, Medium Presents. The event was held in the Thomas House, with the venue reaching capacity on the night.
This was That Snaake’s first gig. Read Press of the Event and Music HERE
Medium Presents on Twitter: @mediumpresents
claratraynor.com 
