The aim of this brief was to help promote Physics.
We wanted to ask girls to consider physics on their CAO to study in college.
I worked on this projection with the loveliest German I know, Luzie Ardelean.
Copywriting
College project: Create your own product
The Project: Make up a brand and create a campaign based on that brands qualities.
98FM Video Concept
This is a recent college Brief where I had to come up with a concept for a video to promote 98FM’s recent campaign.
Enjoy the game. Enjoy the City.
https://www.youtube.com/watch?v=UMDTFf6pODE
PLAY ME, I SOUND NICE WHEN TRYING TO SPOT THE RED BALLOONS.
Tidal HiFi Radio Advertisement.
Tidal College Brief as part of my radio production module.
Voice Actor: Morgan Jones
Note: This brief was given before the Jay Z announcement so a different route might have been considered.
LISTEN TO THE AUDIO BELOW
IKEA Catalogue 2016
Hey I am back again. Another day another brief…that’s how it goes right?
Anyway, here is the latest college project.
This time it is from tag team: Clara Traynor (me) and Lisa O Hanlon.
BRIEF: Inspire a wave of boundless change in peoples homes by promoting the new Ikea catalogue.
BMW Brief
‘Hey I’m Clara T.
I am currently studying a Masters in Advertising.
Below is a brief we were given to promote the BMW 5 Series.’
The Brief
To show that BMW have made ‘The Ultimate Driving Machine’
The Task
To create a ‘story’ around the BMW 5 series car in the most original way possible.
The Solution
My aim was to create something clear and simple. Obsession.
claratraynor.com 
