Propercorn Brief

So the time has come where we are in our last week of classes. Next adventure: Internships!

This was a short but sweet (and savoury) project as part my Art Direction module. Enjoy.

THE BRIEF:

Creatively bring to life Propercorn’s ethos of ‘Done Properly’

propercorn brief

propercorn advertising - popcorn in cocktail glass b/w with light orange background

propercorn advertising - popcorn in cake stand propercorn advertising - b/w plate with large silver spoon on top with a single popcorn in colour on the plate propercorn packed redesign for print ad propercorn advertising - popcorn in cocktail glass close up b/w with light orange background propcorn advertising. Popcorn spilling from a teapot propercorn print ad of light popercorn in kitchen scales (b/w with orange)

propercorn food envy advert. popcorn is in egg tray and egg is outside and holding a dagger

(no popcorn was harmed in the making on this advertisement)

Naoise Roo – Single Launch

BRIEF

To design a single cover for Irish musician Naoise Roo for her single ‘For You’.

The artwork is to be used for digital release and press.

Naoise Roo members consist of Naoise Roo, Karl Tobin, Paul O Connor, Eoin Murphy and Fionntán MacCába.

The single launch: 13th March 2015 in the Workmans Club Dublin

Supporting: Aoife Underwater, Segrasso and Slouch

The single is taken from her upcoming album Lilith, out on Little L Records.

Read a Review on The Last Mixtape

THE CONCEPT

The hardcopy of the singles were placed in envelopes with old stamps on them. From this and listening to the song I took my starting point of inspiration. I created the mood board and concept below:Naoise Roo Single launch mood and concept board

I then took a series of photos of folded white paper.

Folded Paper - Clara Traynor
From this, options were executed:

cover options Naoise Roo Single launch

THE FINAL ARTWORK

Naoise Roo For You Single Launch, final artwork

IKEA Catalogue 2016

Hey I am back again. Another day another brief…that’s how it goes right?

Anyway, here is the latest college project.

This time it is from tag team: Clara Traynor (me) and Lisa O Hanlon.

BRIEF: Inspire a wave of boundless change in peoples homes by promoting the new Ikea catalogue.

IKEA 2016 catalogue brief, rationale

IKEA 2016 catalogue brief, billboard advertisement

IKEA 2016 catalogue brief, Print

IKEA 2016 catalogue brief, bus advertisement

IKEA 2016 catalogue brief, TV(1)

IKEA 2016 catalogue brief, TV(2)

IKEA 2016 catalogue brief, digital

ikea 2016 catalogue brief, app concept

Client: Medium Presents

Poster Concept &  Development

This was a recent poster created for Dublin based music collective, Medium Presents. The event was held in the Thomas House, with the venue reaching capacity on the night.

This was That Snaake’s first gig. Read Press of the Event and Music HERE

Medium Presents on Twitter: @mediumpresents

Clara Traynor concept and development for Medium Presents gig poster

AVIVA INSURANCE BRIEF

Hello there!

Me again…sharing more college projects.

This was a short brief for Aviva Insurance Company.

Let me know your thoughts.


The Brief

Create a ‘purely typographic’ poster campaign that raises awareness of Aviva’s commitment to the Street to School initiative.

Art Direction/Typography project for college for Aviva's Street to School Programme.

Rationale for Aviva Project

First poster for Aviva Insurance Street to School Programme

Second poster for Aviva Insurance Street to School Programme for college project

  Brief for Aviva's Street to School programe.  Art Direction. Graphic Design.

BMW Brief

‘Hey I’m Clara T.

I am currently studying a Masters in Advertising.

Below is a brief we were given to promote the BMW 5 Series.’


The Brief

To show that BMW have made ‘The Ultimate Driving Machine’

The Task

To create a ‘story’ around the BMW 5 series car in the most original way possible.

The Solution

My aim was to create something clear and simple. Obsession.

BMW, 5 Series, The ultimate driving machine, copywriting, art direction, advertising, masters, student