AVIVA INSURANCE BRIEF

Hello there!

Me again…sharing more college projects.

This was a short brief for Aviva Insurance Company.

Let me know your thoughts.


The Brief

Create a ‘purely typographic’ poster campaign that raises awareness of Aviva’s commitment to the Street to School initiative.

Art Direction/Typography project for college for Aviva's Street to School Programme.

Rationale for Aviva Project

First poster for Aviva Insurance Street to School Programme

Second poster for Aviva Insurance Street to School Programme for college project

  Brief for Aviva's Street to School programe.  Art Direction. Graphic Design.

BMW Brief

‘Hey I’m Clara T.

I am currently studying a Masters in Advertising.

Below is a brief we were given to promote the BMW 5 Series.’


The Brief

To show that BMW have made ‘The Ultimate Driving Machine’

The Task

To create a ‘story’ around the BMW 5 series car in the most original way possible.

The Solution

My aim was to create something clear and simple. Obsession.

BMW, 5 Series, The ultimate driving machine, copywriting, art direction, advertising, masters, student