It’s almost time to start the big bold hunt for these mysterious and precious things called jobs. I’ve started to work on my online portfolio.
Let me know what you think.
Note: That annoying wix site ad will be gone soon.
Author: clara traynor
Pitch Perfect or Life’s a Pitch?
Hello!
So the end is nigh. My masters studies in advertising is in it’s final leg. 28 of us are sweating it out at the moment in preparation for our final project:
‘THE PITCH’.
We’ve heard so much about this final project during the year from several sources. Some say that it’s probably one of the scariest situations you may face in your life. Is it up there with the nostalgic beads of nervous sweat induced by the Leaving Cert? Or maybe it’s more like your first kiss…a little all over the place, but something that all parties involved can learn something from. All will become clear on the 4th of June in Dublin Institute of Technology. If you would like to check out all the ugly mugs of my class please do so HERE
Clara T
Consider Physics Brief
The aim of this brief was to help promote Physics.
We wanted to ask girls to consider physics on their CAO to study in college.
I worked on this projection with the loveliest German I know, Luzie Ardelean.
College project: Create your own product
The Project: Make up a brand and create a campaign based on that brands qualities.
98FM Video Concept
This is a recent college Brief where I had to come up with a concept for a video to promote 98FM’s recent campaign.
Enjoy the game. Enjoy the City.
https://www.youtube.com/watch?v=UMDTFf6pODE
PLAY ME, I SOUND NICE WHEN TRYING TO SPOT THE RED BALLOONS.
Tidal HiFi Radio Advertisement.
Tidal College Brief as part of my radio production module.
Voice Actor: Morgan Jones
Note: This brief was given before the Jay Z announcement so a different route might have been considered.
LISTEN TO THE AUDIO BELOW
Propercorn Brief
So the time has come where we are in our last week of classes. Next adventure: Internships!
This was a short but sweet (and savoury) project as part my Art Direction module. Enjoy.
THE BRIEF:
Creatively bring to life Propercorn’s ethos of ‘Done Properly’
(no popcorn was harmed in the making on this advertisement)
Naoise Roo – Single Launch
BRIEF
To design a single cover for Irish musician Naoise Roo for her single ‘For You’.
The artwork is to be used for digital release and press.
Naoise Roo members consist of Naoise Roo, Karl Tobin, Paul O Connor, Eoin Murphy and Fionntán MacCába.
The single launch: 13th March 2015 in the Workmans Club Dublin
Supporting: Aoife Underwater, Segrasso and Slouch
The single is taken from her upcoming album Lilith, out on Little L Records.
Read a Review on The Last Mixtape
THE CONCEPT
The hardcopy of the singles were placed in envelopes with old stamps on them. From this and listening to the song I took my starting point of inspiration. I created the mood board and concept below:
I then took a series of photos of folded white paper.
From this, options were executed:
THE FINAL ARTWORK
IKEA Catalogue 2016
Hey I am back again. Another day another brief…that’s how it goes right?
Anyway, here is the latest college project.
This time it is from tag team: Clara Traynor (me) and Lisa O Hanlon.
BRIEF: Inspire a wave of boundless change in peoples homes by promoting the new Ikea catalogue.
Client: Medium Presents
Poster Concept & Development
This was a recent poster created for Dublin based music collective, Medium Presents. The event was held in the Thomas House, with the venue reaching capacity on the night.
This was That Snaake’s first gig. Read Press of the Event and Music HERE
Medium Presents on Twitter: @mediumpresents
claratraynor.com 
