IKEA Catalogue 2016

Hey I am back again. Another day another brief…that’s how it goes right?

Anyway, here is the latest college project.

This time it is from tag team: Clara Traynor (me) and Lisa O Hanlon.

BRIEF: Inspire a wave of boundless change in peoples homes by promoting the new Ikea catalogue.

IKEA 2016 catalogue brief, rationale

IKEA 2016 catalogue brief, billboard advertisement

IKEA 2016 catalogue brief, Print

IKEA 2016 catalogue brief, bus advertisement

IKEA 2016 catalogue brief, TV(1)

IKEA 2016 catalogue brief, TV(2)

IKEA 2016 catalogue brief, digital

ikea 2016 catalogue brief, app concept

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